SELLING

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WHY CHOOSE AN AUCTION TO SELL YOUR PROPERTY?

ENSURES THE HIGHEST PRICE

At Southern California Real Estate Auction, we are dedicated to ensuring you achieve the highest price possible for your property. Our auction platform means potential buyers don’t have a list price. All the buyers know is that your property is for sale and it will be sold on a specific date.

CHANGE BUYERS FOCUS TO VALUE OVER PRICE

Auctions change the buyers’ focus from price to value. Without knowing the price, potential buyers can concentrate on what the property itself has to offer. We don’t sell your property until we reach a price you approve.

YOUR CLOSING DATE, OUR PLATFORM

Our auction platform allows you to set your own date and a timeline. No waiting around, guessing when your property will sell—or not sell.

YOU DETERMINE PRICING

Our auctions are operated with a reserve price. We don’t believe in underselling, and we believe the sale of your property is your decision. You’re allowed to accept any offer prior to the auction day and we let you set a reserve price. Strictly speaking you, choose the minimum price you will accept. You’re under no obligation to sell. If bidding doesn’t reach your minimum price, you’re not required to sell.

ALL PAPERWORK IS COMPLETED PRIOR TO THE AUCTION DATE

An auction sale is a clean, simple, and non-contingent purchase. The buyer must complete all of the qualifying and due diligence process before the auction day. When the auction day arrives, you know who is bidding and for how much. You know the buyer is able to perform once their bid has been accepted.

YOUR ALWAYS INFORMED

When selling your property using the traditional sales process, you are sometimes removed from the negotiations and are unaware about discussions and offers. With an auction sale, you can see the bidding process evolve. There are no secrets, surprises or stress.

LEARN WHAT REAL, PREAPPROVED BUYERS WILL PAY

Placing a property for auction does not guarantee a result. However, we can guarantee the auction process will reveal your property’s true market value. Appraisers and other agents giving you an opinion of value means nothing. Buyer’s determine the value of your property. Sometimes an auction property may not sell before auction or on the auction date. This does not mean your property or the process has failed. Instead, it will allow you to gauge buyer and market feedback and where buyers believe your property is valued. 

VIEW OUR ADDITIONAL RESOURCES

The SELLING Process

PRE-AUCTION PREPARATION

Prior to a property going live on the market for auction, we work together to set the minimum bid, deposit amount and close of escrow date. Be sure you pay attention to the calendar of events, so you’re fully aware of the schedule for the entire process. We make it our mission to ensure your property sells by taking care of the following details.

RAISING AWARENESS ABOUT YOUR PROPERTY

Our goal is to bring out the most buyers that we can. When we market your property, we make it stand out from the competition. We do whatever possible to ensure you have plenty of willing and able buyers.

SHOWING YOUR PROPERTY

Condensing public viewing allows us to maintain control over the process. Generally, the only person going through the property is the successful bidder after the auction has completed. The informational and due diligence package along with photos and virtual tour provided to a potential buyer eliminates the need for multiple showings. 

HOLDING REGULAR MEETINGS

We take your choice to sell your property very seriously. We believe you need all the information available to make an informed and educated decision. Communication is key. We make sure you receive a weekly communication so you’re informed of the progress step by step.

PROVIDING REGULAR PROGRESS UPDATES

Sellers need to know the market value of their property and current market conditions so they can make informed decisions. We deliver that information as often as possible either through phone calls, emails, or in person meetings. We make sure you know everything you need to know about the process as it occurs.

OFFERS PRIOR TO AUCTION

You may receive offers before the auction date. Offers prior to the auction date allow us to determine the true market value of your property. They also help us see what preapproved, serious buyers are willing to pay for your property. It allows us to leverage the auction date itself, so we can negotiate more in your favor in order to reach a successful win-win result. Many of our auction properties sell before auction due to our extensive and unique marketing.

PRICING YOUR PROPERTY

Pricing real estate can sometimes feel like a guessing game. How do you know the right asking price? What if your initial price is too high? What if your initial price is too low? What if no one is interested?

Your agent may suggest you lower the list price, hoping this will inspire more potential buyers. Do you want buyers to simply be interested in your property based on the price? Do you want buyers to be interested in your property because they think they can get a bargain or because buyers see the true value in your property?

ANY FURTHER QUESTIONS?

 If you have any questions about selling or the selling process please feel free to call or email us at any time.